The mIND GUARDIAN
SAMSUNG
Silver Lion
Health & Wellness – Use of Technology.
Gold
Clio - Direct – Games
The Mind Guardian
/ Case
An AI-powered video game that turned cognitive screening into an immersive experience, helping detect early signs of Alzheimer's before they become visible.
CLIENTE
Samsung
AGENCIA
Cheil
FECHA
2025
ROL
Motion Designer
The Mind Guardian
/ Trailer
Overview
The Mind Guardian is an AI-powered experience designed to make the early detection of Alzheimer's disease more accessible. Through a tablet-based game inspired by everyday situations, users complete a series of cognitive challenges while artificial intelligence analyzes their behavior for potential signs of cognitive decline.
With a clinically validated accuracy of 97%, the experience generates a report that can support further medical assessment, helping bridge the gap between awareness and early diagnosis.
My RoleI was responsible for producing the campaign's motion and video assets, including launch trailers, case study films, product demonstrations, interviews, testimonials, and social content. I collaborated across the campaign to ensure a consistent visual language and deliver high-quality audiovisual pieces for multiple platforms and audiences.
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