The mIND GUARDIAN

SAMSUNG

Silver Lion

Health & Wellness – Use of Technology.

Gold

Clio - Direct – Games

The Mind Guardian

/ Case

An AI-powered video game that turned cognitive screening into an immersive experience, helping detect early signs of Alzheimer's before they become visible.

CLIENTE

Samsung

AGENCIA

Cheil

FECHA

2025

ROL

Motion Designer

The Mind Guardian

/ Trailer

Overview

The Mind Guardian is an AI-powered experience designed to make the early detection of Alzheimer's disease more accessible. Through a tablet-based game inspired by everyday situations, users complete a series of cognitive challenges while artificial intelligence analyzes their behavior for potential signs of cognitive decline.

With a clinically validated accuracy of 97%, the experience generates a report that can support further medical assessment, helping bridge the gap between awareness and early diagnosis.

My RoleI was responsible for producing the campaign's motion and video assets, including launch trailers, case study films, product demonstrations, interviews, testimonials, and social content. I collaborated across the campaign to ensure a consistent visual language and deliver high-quality audiovisual pieces for multiple platforms and audiences.

Contact

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José Luis Mancilla

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