overview

Built around the brand claim "Protecting What's Yours", the campaign introduced Tuio as a new generation of digital insurance. Through a series of playful and relatable everyday situations, it highlighted the value of protecting the things that matter most, presenting Tuio as a simple, transparent, and customer-focused alternative.

The campaign was deployed across digital channels with a cohesive visual language designed to establish the brand and increase awareness following its launch in Spain.

My role

I created the campaign's hero film and developed the motion graphics across all audiovisual assets, translating the brand identity into a clear and engaging visual system for every digital touchpoint.