overview

To launch Samsung Students, an exclusive platform offering discounts and benefits for university students, Samsung introduced Only for People with Class, a campaign built around the double meaning of the word class. It celebrated both academic life and personal style through a playful, fantasy inspired school where technology became part of the student experience.

Blending humor, music, and AI generated visuals, the campaign created a distinctive visual identity that connected with a younger audience while positioning Samsung Students as the smart way to access exclusive offers and benefits.

My Contribution
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Working closely with the creative team, I produced the campaign's audiovisual content, including motion design, animation, video editing, and media plan adaptations across multiple digital formats. I was responsible for delivering consistent, high quality assets across every campaign touchpoint.