overview

After years marked by uncertainty and travel restrictions, Paradores introduced a new brand platform built around a simple idea: it's time to dream again. The campaign reimagined Spain's most iconic destinations through surreal, dreamlike worlds where reality blended with fantasy, inviting people to rediscover the joy of travelling.

Developed across print, digital, video, social media, and display, the campaign combined striking visual storytelling with the work of internationally acclaimed digital artists, creating a distinctive visual identity that evolved throughout the four seasons.

My role:

I produced the campaign's digital films, bringing the illustrated worlds to life through motion graphics and animation while preserving the crafted visual style across all audiovisual executions.