overview

Following Tuio's acquisition of Luko in Spain, the campaign introduced the new brand while reassuring existing customers that nothing essential had changed. The same coverage, the same price, and the same digital-first experience, now under a new name. The campaign made the transition simple, transparent, and easy to understand across every customer touchpoint.My roleI created the campaign's hero film and developed the motion graphics system used throughout the campaign, translating the new brand identity into clear, engaging visual assets across digital channels.