overview

Created for Diario AS during the Tokyo 2020 Olympic Games, the campaign celebrated the emotional bond between fans and sport. Building on the brand platform "Sport, I Love You," it invited audiences to experience the Games through AS, portraying sport as a feeling that goes far beyond competition.

The campaign was rolled out across digital media, radio, and AS's own channels, featuring a hero film alongside a series of sport-specific pieces and digital assets that reinforced the campaign's message throughout the Olympic Games.

My role

I edited the campaign's hero film and the supporting audiovisual pieces, shaping the pacing, rhythm, and storytelling to deliver the emotional tone of the campaign across all formats.