overview

To promote the launch of the new season of Only Murders in the Building, we turned Disney+'s social media channels into the scene of a murder: the Community Manager had been killed. Through a real-time narrative, the audience followed the investigation, engaging with clues, suspects, and new content that gradually revealed the mystery.

The campaign transformed the series launch into an interactive experience, bringing the show's universe into the digital world and inviting the audience to become part of the investigation from day one.

My role:
I contributed to the development and production of the campaign's audiovisual assets, creating social media content that reinforced the narrative, sustained the suspense, and supported the story as the investigation unfolded.