overview

AliExpress launched its Summer Sale to help shoppers prepare for the season with discounts of up to 80% across thousands of products, fast five-day delivery, and access to leading brands through the Big Save channel.

The campaign highlighted Best Price Guaranteed, a feature that allows customers to compare prices across major e-commerce platforms and receive a coupon refund if they find a lower price within seven days of purchase. By combining competitive pricing with a seamless shopping experience, the campaign reinforced AliExpress as a trusted destination for value-driven online shopping.

My ContributionWorking alongside the creative team, I produced all audiovisual assets for the campaign, including motion graphics, animation, video editing, and media plan adaptations across multiple formats and digital channels, ensuring a consistent visual execution across every touchpoint.