overview

Unfold your K-Side is a Samsung campaign created around the launch of its new generation of Galaxy Z foldable devices, exploring different sides of Korean culture through K-Pop, K-Dramas, food and lifestyle.

We developed the campaign using a combination of generative AI, 3D and motion graphics, creating a visual world where Korean culture and the Galaxy Z experience come together.

Generative AI was integrated into the creative process to build and explore imagery, while 3D and motion graphics brought the visuals to life.The result is a series of dynamic pieces designed to showcase the possibilities of the Galaxy Z while translating the idea of unfolding your K-Side into a distinctive visual experience.